Recommender Systems

Abstract

Due to the rapid growth of the internet in conjunction with the information overload problem the use ofrecommender systems has started to become necessary for both e-businesses and customers. However thereare other factors such as privacy and trust that make customers suspicious. This paper gives an overviewof recommendation systems, the benefits that both the business and the customers have and an explanationof the challenges, which if faced can make the personalization process better for both parties. Moreover anoutline of current studies is given along with an overview of Amazon’s recommendations in order to clarifythat the use of recommender systems is beneficial for an e-business in many ways and also for a valuablecustomer of such business.