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Title: | Gamers’ gratifications and continuous intention to play eSports: the mediating role of gamers’ satisfaction-a PLS-SEM and NCA study | Authors: | Fayyaz, Muhammad Shahzeb Abbasi, Amir Zaib Ahmad, Rehan Qummar, Muhammad Hamza Tsiotsou, Rodoula H. Mahmood, Saqib |
Author Department Affiliations: | Department of Business Administration | Author School Affiliations: | School of Business Administration | Subjects: | FRASCATI__Social sciences__Economics and Business__Business and Management FRASCATI__Social sciences__Other social sciences |
Keywords: | eSports games Uses and gratification theory Hedonic and utilitarian gratification Gamer’s satisfaction Continuous intention to play PLS-SEM and PLS-NCA |
Issue Date: | 2025 | Publisher: | Emerald | Journal: | International Journal of Sports Marketing and Sponsorship | ISSN: | 1464-6668 | URI: | https://ruomoplus.lib.uom.gr/handle/8000/1918 | DOI: | 10.1108/IJSMS-03-2024-0068 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές | Corresponding Item Departments: | Department of Business Administration |
Appears in Collections: | Articles |
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