Please use this identifier to cite or link to this item: https://ruomoplus.lib.uom.gr/handle/8000/1918
Title: Gamers’ gratifications and continuous intention to play eSports: the mediating role of gamers’ satisfaction-a PLS-SEM and NCA study
Authors: Fayyaz, Muhammad Shahzeb 
Abbasi, Amir Zaib 
Ahmad, Rehan 
Qummar, Muhammad Hamza 
Tsiotsou, Rodoula H. 
Mahmood, Saqib 
Author Department Affiliations: Department of Business Administration 
Author School Affiliations: School of Business Administration 
Subjects: FRASCATI__Social sciences__Economics and Business__Business and Management
FRASCATI__Social sciences__Other social sciences
Keywords: eSports games
Uses and gratification theory
Hedonic and utilitarian gratification
Gamer’s satisfaction
Continuous intention to play
PLS-SEM and PLS-NCA
Issue Date: 2025
Publisher: Emerald
Journal: International Journal of Sports Marketing and Sponsorship 
ISSN: 1464-6668
URI: https://ruomoplus.lib.uom.gr/handle/8000/1918
DOI: 10.1108/IJSMS-03-2024-0068
Rights: Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Corresponding Item Departments: Department of Business Administration
Appears in Collections:Articles

Files in This Item:
File Description SizeFormat
PDF_Proof (7).PDF3,75 MBAdobe PDF
View/Open
Show full item record

Page view(s)

11
checked on Jan 13, 2025

Download(s)

11
checked on Jan 13, 2025

Google ScholarTM

Check

Altmetric

Altmetric


This item is licensed under a Creative Commons License Creative Commons